According to The Verge, Microsoft is getting ready to publicly preview Windows Blue, which will feature new, improved search functionality through its Bing search engine. If you haven’t heard, Windows Blue is Microsoft’s code name for their next generation operating system after Windows 8. Better searching is great, but I’m more interested in finding out what it will cost.
It is rumored that Blue will be sold based on a subscription model, much like what they are doing with Office. This will likely reduce the cost of entry and generate more profit for Microsoft. But, it will also require Microsoft to give users added value for their yearly/monthly fee.
It remains to be seen if Microsoft is up to the task. I, for one, am very skeptical. Microsoft has historically released Windows operating systems kind of like Star Trek movies … every other one is good. The thought of paying Microsoft a recurring fee for updates I’m not interested in does not take me to a happy place.
More reading: Paul Thurrott really takes Microsoft to task for their recent strategy.